• The End of a Relationship

    In March, I decided to go on a break for the summer, foregoing taking any new clients and spending the months relaxing and recharging. I wanted to take the time to not only have more time for myself, but also reassess how I wanted to move forward with my life professionally.

    I did manage to do that, which is why I have decided to close my wedding stationery business.

    It's sad, and I completely blame my boss. She had to go and make my 9–5 job so wonderfully fulfilling. When I started designing for weddings almost five years ago, it's because my actual job didn't spark excitement in me, didn't satisfy my want for success and creativity. I needed something that did that, which is why I would come home after working for eight hours and work four, five, six more hours on weddings and events. Now that I love my job (thank you, Laura), I find that I don't quite have the same energy or time for side projects like I used to. 

    Don't worry, I won't stop designing completely. I could never do that. I'm currently working on some beautiful weddings, and I'll still take on projects when friends and family ask me (I reserve the right to say no, because I've learned that that's important). But I won't actively be promoting my freelance work or hunting for new design clients. If they find me, they find me. I will also be taking down the social media for Alexa Creative over the next week and converting this site into my professional portfolio for social media, content creation, art direction and design. 

    I want to thank all the people who supported me on this wonderful journey, especially my exceptional parents, everyone who trusted me to design for their big days, and my outstanding best friend, Jackie, who got married last weekend. Jackie, thank you for letting me make your wedding invitaiton my pièce de résistance, the cherry on top of my work with Alexa Creative. I loved being able to create something beautiful and whimsical for you and Brett. It was well and truly my favorite invitation that I've ever created. 

  • Hiatus

    Work smarter, not harder.
    That phrase is easily my father's favorite in his arsenal of "you're doing that wrong" idioms. My brother and I hear it a lot when we do carpentry work with him.
    And I've been hearing it quite frequently in my own head, which means it's time for a break.
    For the next few months, I will not be taking on any new clients for weddings or other design projects. I've decided that I need a small hiatus to recharge, revitalize, and reorganize myself. More than anything, I just need rest. For too long now I've been running full-steam ahead with little fuel in the tank and little money in the bank.
    If I'm being honest with myself, I've felt pretty drained since my grandfather passed away last May. He was a great presence in my life, and his passing took a lot out of me, emotionally and creatively. Combine that with a car accident in August, drama in my personal life, surgery last month, and a 9–5 job that increasingly needs more and more of my time and energy, and I'm on my way to crash and burn.
    I'm going to spend this summer working on myself, both personally and professionally. I want to be a better business woman, but more than anything, I want to be a happier business woman, and I can't do that if I'm perpetually stressed and exhausted.
    If you are an existing client, please don't worry. All of my ongoing projects will continue with their previously established timelines! Nothing will be left unfinished, and I will continue to give them 100%.
    My plan is to return in August in time to start taking stationery orders for the winter holidays. Keep an eye on the Alexa Creative blog and social media for updates. For now, everyone enjoy the warmer months ahead of us!

    All my love,

  • The Truth About Envelope Liners

    An angry mob of stationers will be at my door by the end of this blog entry, because I'm here to tell you the truth about envelope liners. Sure, they're beautiful and add that extra touch to your wedding suite.

    And your guests probably aren't going to see them.

    Don't get me wrong, I love a good envelope liner. They're truly exquisite and are like an extra canvas in a wedding suite. They can be patterns, pictures, text, maps, anything you want really. On top of being lovely, evenleope liners are also ridiculously easy to DIY. Templates are readily available in craft stores and online, making it easy to cut lines from large sheets of patterned paper.

    But realistically, once you seal your envelopes, it's unlikely anyone will see the pretty liner that you worked so hard on. From a practical standpoint, most people slit envelopes open across the top, leaving the flap adhered. This means that not only will your guests not see the lined flap, but the portion of the liner not adhered to the envelope is likely to fall out when the envelope contents are removed. 

    Again, I love beautifually lined envelopes, but I also feel it's my duty to disclose the most fiscally responsible choices to couples planning weddings. I want your big day to be special and everything you've ever dreamed of, but I also don't want you to have to break the bank in order to have that dream day.

  • Guest Seating

    By far one of the most time-consuming tasks of planning a wedding is figuring out where everyone is going to sit for the reception. Unless you intend on having an informal setting where guests can choose their own seat, a little directionality is going to be necessary to avoid seating confusion.

    I frequently get asked if I design place cards (the answer being yes), and I always end up responding with the same question: Do you want place cards, escort cards, or both?

    Unsurprisingly, this leads to a lot more questions when I explain that place cards and escort cards are two different things.

    Place cards (or place rocks, or place leaves, or whatever creative idea you come up with) are typically waiting at a guest's seat before they arrive. They'll list the guest's name and chosen entrée, if applicable. Designating someone's seat at a wedding is a very old-fashioned custom that isn't usually seen nowadays. I can only assume that it dates back to when it was thought to be improper to have the same sex sitting next to each other, or even for husband and wife to be elbow to elbow at the dinner table. The idea was that using place cards to designate guests' seats for them would invigorate the flow of conversation, keeping it animated and fresh, as well as keeping married couples from getting handsy during the first course.

    Escort cards, on the other hand, are not quite so specific, and will normally be laid out on a table or some other creative way for guests to pluck up as they enter the reception venue. They'll indicate the guest's name, table number, and chosen entrée, if applicable. Place cards can work in tandem with escort cards, but are not necessary.

    And the third option, which many couples don't even think of, is seating charts. Escort cards and place cards are really only necessary if your guests were asked to choose an entrée when they RSVP'd because said meal is usually indicated on the escort/place card. However, if you've opted to have a buffet reception or family-style dinner, neither card is needed because guests will fend for themselves. Seating charts can help cut down on cost and waste, depending on how fancy you make them. Seating charts lists all of the guests and which table they'll be seated at. Keep in mind that while it may be tempting to organize your seating chart by table (and prettier), listing your guests in alphabetical order will make it easier for everyone to find their table and prevent a traffic jam at the entrance of your reception!

  • The Electronic RSVP

    In a perfect world, everyone wants their big day to be three things: memorable, fun, and as inexpensive as humanly possible. With what the wedding industry is today, that last item is not an easy thing to check off when you're trying to create your dream wedding. Being frugal is difficult when you come across a venue, a dress, a cake, or even a centerpiece that makes your heart flutter with excitement. Obviously, that's not what your wedding is about, but no one should ever tell you to dream smaller for such an important day. Your big day is exactly that, yours.

    Thanks to Pinterest, DIY is huge in the modern wedding world, and many couples have found great ways to save money on their big day. My friend built his own centerpieces for his wedding two years ago, while another skipped the assembly fee for her invitations by stuffing, stamping, and sealing them herself (with the help of her fiancé and a lot of wine). 

    Digital is all the rage now, too. I get many clients who ask what I think about having an online RSVP instead of a paper one. Many couples opt to have their guests go to a webpage to RSVP or even create an email address specifically for their wedding. While I'm clearly biased and will always prefer a traditional paper response card, there are many benefits to having your guests RSVP online:

    • Less paper. The most obvious benefit of a digital RSVP is that there's no paper involved (unless you opt to have an insert informing guests that you're doing an online RSVP). Not only does this mean less waste (you should always recycle your response cards), but this also means less time spent on the designing, printing, and assembling of your entire wedding suite.  
    • No postage. If there's nothing to mail, then that's one less stamp you need to purchase. Postage can often be the most expensive part of your wedding suite, especially if the mailing envelope requires extra stamps.
    • No mailing. No one enjoys dealing with the post office, especially when mail gets lost. Digital RSVPs remove the worry and wait of the postal system. No more lost response cards!
    • Less money. Obviously, if you're not having a traditional RSVP done, you're saving quite a bit of money. For couples who opt to list the URL of their RSVP on their invite (I see nothing wrong with this, but some choose to do a separate insert instead), they're saving on paper, envelopes, postage, design, and printing. 

    Keep in mind that there are some disadvantages to a digital response card. Before deciding to take this route, look over your guest list and make sure that you're comfortable with the online abilities of everyone you're inviting. Is there someone who can assist Great Aunt Muriel in RSVPing? Are you posititve that everyone has access to the Internet? I understand that it's 2017, but everyone's situation is different.

    Like a traditional RSVP, you will still undoubtedly have to track down some people via phone or email when they miss your response deadline. With a digital RSVP, you may even get a few guests who call or email to respond. Be patient, and make sure to track all of your responding guests in a spreadsheet. Some online services, such as RSVPify and anRSVP, even have built in tracking for users. When using a digital RSVP, it's best to give guests an extra week to respond. Traditionally, guests are asked to respond 4–6 weeks before your big day. Building that extra week into your timeline will allow everyone to respond in a timely manner and cut down on your stress!