Résumé

Résumé

EDUCATION

Columbia College Chicago (2013)
BFA in Advertising Art Direction

PROFICIENCY

Computer Software
InDesign, Photoshop, Illustrator, Word, PowerPoint, Excel 

Social Media
Twitter, TweetDeck, Facebook, Snapchat, Instagram, LinkedIn, YouTube, Sprout Social

Other
Wordpress, Asana, Everbridge, SharePoint, RAVE, AppSpace

EXPERIENCE

City Colleges of Chicago, May 2018–Present 
Content Marketing Specialist

  • Manage, monitor, and create strategic content for City Colleges of Chicago’s main social media platforms—Facebook, Twitter, Instagram, YouTube, and LinkedIn—as well as the social media accounts of all seven colleges (more than 30 accounts in total) to promote the values, voice, and brand of CCC
  • Create, edit and review content for marketing materials, advertisements, web pages, and short videos 
  • Collaborate with the CCC Video Production team to plan and produce short videos for recruitment, marketing, and PR purposes
  • Assist in the creation and execution of mass communications (text messages, robocalls, emails) to new, returning, and prospective students as well as special/targeted populations
  • Conduct social media training with CCC employees who help manage social media at the college-level to ensure that brand and editorial standards are maintained online
  • Educate staff on social media policies, protocol, and best practices
  • Create and manage paid Facebook campaigns
  • Set and track metrics for organic user engagement as well as paid social media campaigns
  • Work with external media vendors to coordinate and execute paid advertising campaigns across digital, print, out-of-home, television, and transit
  • Help manage content on the City Colleges website as well as the digital screens at all seven colleges
  • Assist at college and city events, providing social media coverage and occasionally photography
  • Member of the Core Graduation Team, which plans and produces graduation every year

City Colleges of Chicago, April 2017–May 2018 
Marketing Representative

  • Created strategic content for CCC’s various social media platforms including Facebook, Instagram, and Twitter 
  • Answered queries and comments on CCC social media, ensuring that users were assisted in a timely manner
  • Generated and edited content for print and digital marketing materials as well as short videos 
  • Helped manage content on the City Colleges website
  • Assisted in the creation and execution of mass communications (text messages, robocalls, emails) to new, returning, and prospective students via Everbridge
  • Occasionally assisted at college and city events, providing photography and social media coverage
  • Oversaw the coordination and completion of marketing projects through the use of Asana
  • Member of the Core Graduation Team, which plans and produces graduation every year

City Colleges of Chicago, March 2015–April 2017 
Project Coordinator—Academic Content

  • Managed the content and layout of the Academic Catalog, a 400+ page book that houses every active program and credit course offered at City Colleges
  • Collaborated with the Department of Student Lifecycle Management to ensure that the most up-to-date and accurate materials were available to students
  • Developed non-credit course schedules by working
  • with members of the Professional and Personal Development (PPD) team
  • Reviewed tuition chargeback applications three times a year to verify if they should be approved or denied
  • Ensured that public-facing materials are accurate and relevant by acting as a liaison between the Academic Programs team and Marketing Department

City Colleges of Chicago, January 2014–March 2015 
Junior Graphic Designer

  • Designed print and digital collateral such as flyers, ads, student materials, web banners, and other strategic pieces for the Marketing Department
  • Worked with Marketing Representatives to ensure that collateral was relevant and correctly sized for purchased media spaces
  • Managed the layout and content of the Academic Catalog and schedules for credit and non-credit classes